{"id":13108,"date":"2022-12-30T15:13:53","date_gmt":"2022-12-30T15:13:53","guid":{"rendered":"https:\/\/www.diasporaportuguesa.org\/perfil\/rita-de-sousa-coutinho\/"},"modified":"2025-11-24T09:06:52","modified_gmt":"2025-11-24T09:06:52","slug":"rita-de-sousa-coutinho","status":"publish","type":"perfis","link":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/","title":{"rendered":"Rita de Sousa Coutinho"},"content":{"rendered":"\n<p>Rita de Sousa Coutinho serves as an Independent Board Member at Americanas S.A retail group with more than 1500 stores, e-commerce and several brands in Brazil, Ferrari Group PLC global luxury logistics company in the UK and, as Chair of the Board at Fairtrade International, a trade development non-profit global organization headquartered in Germany. She is also a member of the International Advisory Board at Catolica Lisbon and of the Editorial Board of MIT Technology Review Portugal.<\/p>\n\n\n\n<p>With more than 25 years\u2019 experience in retail and consumer goods in various geographies in Europe, Latin America, Asia and the Middle East, Rita has been working since 2017 with Boards of Directors and Executive Committees, supporting companies in diverse areas spanning international business, restructurings and reinventions, digitalization, and development of new brands and operations.<\/p>\n\n\n\n<p>She has been CEO of businesses in major global retailers, such as Walmart\/Sam\u2019s Club in China, Casino\/Grupo P\u00e3o de A\u00e7\u00facar in Brazil, and the founder and CEO of Ocean Participa\u00e7\u00f5es, with several investments in companies, namely Benjamin bakeries. Rita began her career at Jer\u00f3nimo Martins Group in 1997, where she held various executive positions, including Marketing and Commercial Director of Pingo Doce, E-Commerce Executive Director and Director of New Businesses.<\/p>\n\n\n\n<p>She has a degree in Management and Business Administration from Universidade Cat\u00f3lica Portuguesa, an MBA from INSEAD, and attended the Advanced Management Programme (AMP182) and Women on Boards: Succeeding as a Corporate Director at Harvard Business School, being an Alumni of both institutions.<\/p>\n\n\n\n<p>She has been a member of the Portuguese Diaspora Council since May 2018.<\/p>\n","protected":false},"author":1,"featured_media":17065,"template":"","meta":[],"grupo":[281],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rita de Sousa Coutinho - Conselho da Di\u00e1spora Portuguesa<\/title>\n<meta name=\"description\" content=\"Get to know Rita de Sousa Coutinho&#039;s profile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rita de Sousa Coutinho - Conselho da Di\u00e1spora Portuguesa\" \/>\n<meta property=\"og:description\" content=\"Get to know Rita de Sousa Coutinho&#039;s profile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/\" \/>\n<meta property=\"og:site_name\" content=\"Conselho da Di\u00e1spora Portuguesa\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T09:06:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2022\/12\/RitaSC-Photo-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2007\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CdDiaspora\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/\",\"url\":\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/\",\"name\":\"Rita de Sousa Coutinho - Conselho da Di\u00e1spora Portuguesa\",\"isPartOf\":{\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#website\"},\"datePublished\":\"2022-12-30T15:13:53+00:00\",\"dateModified\":\"2025-11-24T09:06:52+00:00\",\"description\":\"Get to know Rita de Sousa Coutinho's profile.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.diasporaportuguesa.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rita de Sousa Coutinho\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#website\",\"url\":\"https:\/\/www.diasporaportuguesa.org\/\",\"name\":\"Conselho da Di\u00e1spora Portuguesa\",\"description\":\"Conselho da Di\u00e1spora Portuguesa\",\"publisher\":{\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.diasporaportuguesa.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#organization\",\"name\":\"Conselho da Di\u00e1spora Portuguesa\",\"url\":\"https:\/\/www.diasporaportuguesa.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2022\/11\/conselho-diaspora-portuguesa.png\",\"contentUrl\":\"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2022\/11\/conselho-diaspora-portuguesa.png\",\"width\":735,\"height\":216,\"caption\":\"Conselho da Di\u00e1spora Portuguesa\"},\"image\":{\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/CdDiaspora\",\"https:\/\/www.linkedin.com\/company\/conselho-da-diaspora-portuguesa\/\",\"https:\/\/www.youtube.com\/channel\/UCEI8qERhtqzV1UgdITBo6rw\/videos\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rita de Sousa Coutinho - Conselho da Di\u00e1spora Portuguesa","description":"Get to know Rita de Sousa Coutinho's profile.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/","og_locale":"en_US","og_type":"article","og_title":"Rita de Sousa Coutinho - Conselho da Di\u00e1spora Portuguesa","og_description":"Get to know Rita de Sousa Coutinho's profile.","og_url":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/","og_site_name":"Conselho da Di\u00e1spora Portuguesa","article_modified_time":"2025-11-24T09:06:52+00:00","og_image":[{"width":2007,"height":2560,"url":"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2022\/12\/RitaSC-Photo-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@CdDiaspora","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/","url":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/","name":"Rita de Sousa Coutinho - Conselho da Di\u00e1spora Portuguesa","isPartOf":{"@id":"https:\/\/www.diasporaportuguesa.org\/#website"},"datePublished":"2022-12-30T15:13:53+00:00","dateModified":"2025-11-24T09:06:52+00:00","description":"Get to know Rita de Sousa Coutinho's profile.","breadcrumb":{"@id":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/rita-de-sousa-coutinho\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.diasporaportuguesa.org\/en\/"},{"@type":"ListItem","position":2,"name":"Rita de Sousa Coutinho"}]},{"@type":"WebSite","@id":"https:\/\/www.diasporaportuguesa.org\/#website","url":"https:\/\/www.diasporaportuguesa.org\/","name":"Conselho da Di\u00e1spora Portuguesa","description":"Conselho da Di\u00e1spora Portuguesa","publisher":{"@id":"https:\/\/www.diasporaportuguesa.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.diasporaportuguesa.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.diasporaportuguesa.org\/#organization","name":"Conselho da Di\u00e1spora Portuguesa","url":"https:\/\/www.diasporaportuguesa.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.diasporaportuguesa.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2022\/11\/conselho-diaspora-portuguesa.png","contentUrl":"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2022\/11\/conselho-diaspora-portuguesa.png","width":735,"height":216,"caption":"Conselho da Di\u00e1spora Portuguesa"},"image":{"@id":"https:\/\/www.diasporaportuguesa.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/CdDiaspora","https:\/\/www.linkedin.com\/company\/conselho-da-diaspora-portuguesa\/","https:\/\/www.youtube.com\/channel\/UCEI8qERhtqzV1UgdITBo6rw\/videos"]}]}},"_links":{"self":[{"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/perfis\/13108"}],"collection":[{"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/perfis"}],"about":[{"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/types\/perfis"}],"author":[{"embeddable":true,"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/media\/17065"}],"wp:attachment":[{"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/media?parent=13108"}],"wp:term":[{"taxonomy":"grupo","embeddable":true,"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/grupo?post=13108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}