Ricardo Cupido is the Commercial Director for International Markets at the American company Tito’s Handmade Vodka.<\/p>\n\n\n\n
In his current role, Ricardo leads the commercial strategy for international markets, with a focus on areas such as Revenue Growth Management (RGM), Commercial Capabilities, Route-to-Market transformation, and the management of international key retail accounts (IKA), among others.<\/p>\n\n\n\n
Prior to this position, Ricardo worked at Brown-Forman, where he served as VP, International Commercial Director; Vice President and General Manager for the Asia region; and Vice President and General Manager for the Polish and Turkish markets, where the company received multiple awards in the areas of employer excellence, ethics, and compliance.<\/p>\n\n\n\n
Before joining Brown-Forman, Ricardo held positions at Seagram’s, the Pernod-Ricard Group, and Russian Standard Vodka. He has worked and lived in seven different countries, holding both regional and global roles.<\/p>\n\n\n\n
Ricardo has always been an advocate for Portuguese culture wherever his career has taken him. He was a member of the Polish-Portuguese Chamber of Commerce and is currently involved with the Association of Portuguese in Singapore.<\/p>\n\n\n\n
Ricardo has been Portugal’s World Advisor since December 2022.<\/p>\n","protected":false},"author":1,"featured_media":12939,"template":"","meta":[],"grupo":[286,281],"acf":[],"yoast_head":"\n