{"id":25625,"date":"2025-10-27T16:30:50","date_gmt":"2025-10-27T16:30:50","guid":{"rendered":"https:\/\/www.diasporaportuguesa.org\/?post_type=perfis&p=25625"},"modified":"2025-11-04T12:05:14","modified_gmt":"2025-11-04T12:05:14","slug":"john-cavin-alves","status":"publish","type":"perfis","link":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/","title":{"rendered":"John Cavin Alves"},"content":{"rendered":"\n

As Chief Marketing Officer and Corporate Vice President of Operated International Markets, John Alves led the development and execution of McDonald\u2019s marketing strategies across the company\u2019s six largest markets outside the United States\u2014China, the United Kingdom, France, Germany, Canada, and Australia. Under his leadership, the marketing division strengthened brand value, enhanced customer engagement, and elevated McDonald\u2019s global reputation and positioning.<\/p>\n\n\n\n

John began his career at McDonald\u2019s in 2003 as Marketing Manager for Portugal and subsequently held several leadership roles, including Marketing Director for the Southern Europe Region and Vice President of Food, Strategy & Insight for McDonald\u2019s Europe, overseeing product strategy and development as well as brand and strategic analysis across all European markets. In July 2015, he was appointed Marketing Director for High-Growth Markets, covering nine countries across Asia and Europe.<\/p>\n\n\n\n

Since November 2024, John Alves has served as Corporate Vice President of Revenue Growth Management at McDonald\u2019s Corporation, a role that reflects recognition of his strategic leadership and deep understanding of international markets.<\/p>\n\n\n\n

John Alves has been Portugal’s World Advisor since October 2025.<\/p>\n","protected":false},"author":17,"featured_media":25623,"template":"","meta":[],"grupo":[281],"acf":[],"yoast_head":"\nJohn Cavin Alves - Conselho da Di\u00e1spora Portuguesa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Cavin Alves - Conselho da Di\u00e1spora Portuguesa\" \/>\n<meta property=\"og:description\" content=\"As Chief Marketing Officer and Corporate Vice President of Operated International Markets, John Alves led the development and execution of McDonald\u2019s marketing strategies across the company\u2019s six largest markets outside the United States\u2014China, the United Kingdom, France, Germany, Canada, and Australia. Under his leadership, the marketing division strengthened brand value, enhanced customer engagement, and elevated...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/\" \/>\n<meta property=\"og:site_name\" content=\"Conselho da Di\u00e1spora Portuguesa\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T12:05:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2025\/10\/1521031158908.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CdDiaspora\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/\",\"url\":\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/\",\"name\":\"John Cavin Alves - Conselho da Di\u00e1spora Portuguesa\",\"isPartOf\":{\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#website\"},\"datePublished\":\"2025-10-27T16:30:50+00:00\",\"dateModified\":\"2025-11-04T12:05:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.diasporaportuguesa.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"John Cavin Alves\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#website\",\"url\":\"https:\/\/www.diasporaportuguesa.org\/\",\"name\":\"Conselho da Di\u00e1spora Portuguesa\",\"description\":\"Conselho da Di\u00e1spora Portuguesa\",\"publisher\":{\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.diasporaportuguesa.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#organization\",\"name\":\"Conselho da Di\u00e1spora Portuguesa\",\"url\":\"https:\/\/www.diasporaportuguesa.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2022\/11\/conselho-diaspora-portuguesa.png\",\"contentUrl\":\"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2022\/11\/conselho-diaspora-portuguesa.png\",\"width\":735,\"height\":216,\"caption\":\"Conselho da Di\u00e1spora Portuguesa\"},\"image\":{\"@id\":\"https:\/\/www.diasporaportuguesa.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/CdDiaspora\",\"https:\/\/www.linkedin.com\/company\/conselho-da-diaspora-portuguesa\/\",\"https:\/\/www.youtube.com\/channel\/UCEI8qERhtqzV1UgdITBo6rw\/videos\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"John Cavin Alves - Conselho da Di\u00e1spora Portuguesa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/","og_locale":"en_US","og_type":"article","og_title":"John Cavin Alves - Conselho da Di\u00e1spora Portuguesa","og_description":"As Chief Marketing Officer and Corporate Vice President of Operated International Markets, John Alves led the development and execution of McDonald\u2019s marketing strategies across the company\u2019s six largest markets outside the United States\u2014China, the United Kingdom, France, Germany, Canada, and Australia. Under his leadership, the marketing division strengthened brand value, enhanced customer engagement, and elevated...","og_url":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/","og_site_name":"Conselho da Di\u00e1spora Portuguesa","article_modified_time":"2025-11-04T12:05:14+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2025\/10\/1521031158908.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@CdDiaspora","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/","url":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/","name":"John Cavin Alves - Conselho da Di\u00e1spora Portuguesa","isPartOf":{"@id":"https:\/\/www.diasporaportuguesa.org\/#website"},"datePublished":"2025-10-27T16:30:50+00:00","dateModified":"2025-11-04T12:05:14+00:00","breadcrumb":{"@id":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.diasporaportuguesa.org\/en\/profile\/john-cavin-alves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.diasporaportuguesa.org\/en\/"},{"@type":"ListItem","position":2,"name":"John Cavin Alves"}]},{"@type":"WebSite","@id":"https:\/\/www.diasporaportuguesa.org\/#website","url":"https:\/\/www.diasporaportuguesa.org\/","name":"Conselho da Di\u00e1spora Portuguesa","description":"Conselho da Di\u00e1spora Portuguesa","publisher":{"@id":"https:\/\/www.diasporaportuguesa.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.diasporaportuguesa.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.diasporaportuguesa.org\/#organization","name":"Conselho da Di\u00e1spora Portuguesa","url":"https:\/\/www.diasporaportuguesa.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.diasporaportuguesa.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2022\/11\/conselho-diaspora-portuguesa.png","contentUrl":"https:\/\/www.diasporaportuguesa.org\/wp-content\/uploads\/2022\/11\/conselho-diaspora-portuguesa.png","width":735,"height":216,"caption":"Conselho da Di\u00e1spora Portuguesa"},"image":{"@id":"https:\/\/www.diasporaportuguesa.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/CdDiaspora","https:\/\/www.linkedin.com\/company\/conselho-da-diaspora-portuguesa\/","https:\/\/www.youtube.com\/channel\/UCEI8qERhtqzV1UgdITBo6rw\/videos"]}]}},"_links":{"self":[{"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/perfis\/25625"}],"collection":[{"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/perfis"}],"about":[{"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/types\/perfis"}],"author":[{"embeddable":true,"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/users\/17"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/media\/25623"}],"wp:attachment":[{"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/media?parent=25625"}],"wp:term":[{"taxonomy":"grupo","embeddable":true,"href":"https:\/\/www.diasporaportuguesa.org\/en\/wp-json\/wp\/v2\/grupo?post=25625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}