Company: Globo Play

Country: Brazil

Field: Culture

João Ferraz de Mesquita is the General Director of TELECINE Programação de Filmes, Ltda., a Joint Venture based in Brazil between the Group Globo and 4 American majors: FOX, MGM, Paramount e NBCUniversal. TELECINE is leader in the entertainment area, producing and distributing cinema channels and TVOD and SVOD services. 100% focused on cinema, the company also acts in the cinematography coproduction and distribution. With an invoicing that reaches near half a billion USD, TELECINE is in the epicenter of the media consumption and it is a reference in in the entire Latin America.

João Mesquita started his career in Marketing at UNILEVER and worked in Marketing and Sales at MARS and SWATCH, before joining the media universe via Premium TV, an invested company by GRUPO GLOBO, LUSOMUNDO and PORTUGAL TELECOM. Thirteen years ago, he went to Brazil, invited to leader TELECINE.

Graduated in Corporate Organization and Management for the ISCTE, where he also taught Marketing, João Mesquita has a Post-Graduation for the Harvard Business School and an executive formation for Standford and INSEAD.

He is a member of the Portuguese Diaspora Council since 2014.