Delfim dos Santos is the Global Vice President of Retail at Majid Al Futtaim. A global executive with over 20 years of experience in Retail and Consulting, he is a recognized expert in Retail Strategy and Brand Development, with a proven track record of driving business growth and implementing winning strategies across leading global retailers.

As a senior executive, he has been repeatedly entrusted with leading and delivering business objectives in demanding environments, bringing unique credentials in team leadership, culture building, brand strengthening, and sales growth. Passionate about commerce, negotiation, and customer centricity, he holds a degree in Automation and Control Engineering and a postgraduate qualification in Marketing from IPAM.

Having built his career within market-leading multinational companies, he has held several leadership positions at Auchan, Sonae, Metro Group, Daymon, and Majid Al Futtaim, where a strong focus on the customer, excellence in results, and team development have been the pillars of his success.

Delfim dos Santos has been Portugal’s World Advisor since December 2025.