João Araújo is a Partner and Director of Digital Business, Platforms, and Customer Experience at Itaú Unibanco, the largest financial group in Latin America. He leads the bank’s digital channels and generative AI initiatives for retail customers.

He holds a degree in Management from the Catholic University of Portugal (2007), an MBA from Harvard Business School (2010–2012), completed an Executive Education program at INSEAD, Fontainebleau (2019), and a program in Artificial Intelligence at Stanford Graduate School of Business, California (2023).

João began his career at The Boston Consulting Group (2007–2012), working across multiple sectors and geographies, with a focus on Europe and Mozambique.

He is co-author of the book Strategy for the Portuguese-speaking Market (Universidade Católica Editora, 2014).

João Araújo has been Portugal’s World Advisor since May 2025.