As Chief Marketing Officer and Corporate Vice President of Operated International Markets, John Alves led the development and execution of McDonald’s marketing strategies across the company’s six largest markets outside the United States—China, the United Kingdom, France, Germany, Canada, and Australia. Under his leadership, the marketing division strengthened brand value, enhanced customer engagement, and elevated McDonald’s global reputation and positioning.

John began his career at McDonald’s in 2003 as Marketing Manager for Portugal and subsequently held several leadership roles, including Marketing Director for the Southern Europe Region and Vice President of Food, Strategy & Insight for McDonald’s Europe, overseeing product strategy and development as well as brand and strategic analysis across all European markets. In July 2015, he was appointed Marketing Director for High-Growth Markets, covering nine countries across Asia and Europe.

Since November 2024, John Alves has served as Corporate Vice President of Revenue Growth Management at McDonald’s Corporation, a role that reflects recognition of his strategic leadership and deep understanding of international markets.

John Alves has been Portugal’s World Advisor since October 2025.