Mafalda Freixial has built an international career in digital strategy, e-commerce, marketing, and business development, gaining experience at companies such as Vodafone, Deloitte, Amazon, Buy Quickly, and Coty. Throughout her career, she has worked across different markets and with global brands in the luxury, beauty, sports, and technology sectors.

She is currently Senior Manager, Social Media Strategy at Coty in Shanghai, where she is responsible for developing social media strategies and digital investment plans for brands such as Gucci Beauty, Burberry Beauty, and Chloé in the Chinese market. Previously, she worked at Buy Quickly in Shanghai, where she led the omnichannel strategy for several leading international brands in the Chinese market, with a focus on platforms such as Tmall, JD, WeChat, and Douyin.

She holds a degree in Management from Católica Lisbon School of Business & Economics and a Master’s degree in International Business & Disruptive Innovation from Hult International Business School. She also studied Mandarin for one year at Fudan University in Shanghai. She is distinguished by her experience in the Chinese market, international outlook, and ability to work effectively across cultures.

Mafalda Freixial has been a Young Advisor to the Portuguese Diaspora Council since July 2026.