Maria Cristiana Monteiro is a Director at UBS, where she leads digital transformation projects for Wealth Management and Private Banking clients.

Before joining the bank, she worked as Head of Product Strategy and Marketing at SIBS, leading teams in the Segment and Operations and Product Marketing areas. During this period, she stood out for managing the growth project of the MB WAY app from 5,000 to 4 million users. Prior to this experience, she worked in consultancy, in one of the largest Fast-Moving Consumer Goods companies, and as a research assistant at Universidade Católica Lisbon SBE.

Academically, she holds a degree in Management from ISCTE-IUL, a Master’s from Católica Lisbon SBE, and a postgraduate degree from Universidade Nova de Lisboa, where she began her doctoral project. In 2022, she also started the “Program for Leadership Development” at Harvard Business School, which she expects to complete in 2024.

Maria Cristiana Monteiro has been a Young Advisor at the Conselho da Diáspora Portuguesa since July 2024.