Ricardo Cupido is the Vice-President, Managing Director for Brown-Forman Asia, a subsidiary of the international company that owns, among others, Jack Daniel’s, Gin Mare, Woodford Reserve, Diplomatico Rum or The Glendronach.
In his current role, he leads a cluster of 18+ countries in the Asia region that represent the largest growth opportunity for the company globally. Prior to this role, Ricardo has served as Vice-President, General Manager for Polish and Turkish markets, where the company gained multiple employer branding and ethics & compliance recognitions.
Prior to joining Brown-Forman, he worked for Seagram’s, Pernod-Ricard Group and Russian Standard Vodka, having worked and lived in seven different countries, covering regional and global roles.
Ricardo has always been an advocate of Portuguese culture wherever is work takes him, having been a member of the Portuguese Polish Chamber of Commerce and currently of the Association of Portuguese in Singapore.
Ricardo is also a member of the Portuguese Diaspora Council since December 2022.