Originally from Braga and currently based in Spain, I have built an international career spanning more than 20 years in the automotive and financial services sectors. I have lived, worked and studied in six different countries — Portugal, Spain, Brazil, the United States, the United Kingdom and the Netherlands — gaining experience in multicultural environments and executive leadership roles with responsibility for strategy, operations, teams and business performance.

Throughout my career, I have contributed to the development of businesses and the transformation of leading organisations, with a particular focus on automotive financing and mobility, working with major international groups such as General Motors, PSA and Stellantis, in partnership with banks including BNP Paribas and Santander. I currently serve as Managing Director and Deputy CEO of Stellantis Financial Services Spain, a joint venture between Stellantis and Banco Santander.

My experience across different markets has given me an international perspective on business and management challenges, while maintaining a strong connection to Portugal and my roots in Braga.

Rui Costa Peixoto joined the Portuguese Diaspora Council as a World Advisor in October 2026.