Tiago Carneiro dos Santos was born, raised and educated in Coimbra, where he completed a degree in Economics at FEUC. He started his career in 1998 at Procter & Gamble as Assistant Brand Manager Laundry Iberia, moving to PepsiCo in 2004 as Senior Brand Manager Iberia and then as Lay’s Marketing Manager Eastern Europe in 2006. He then moved to Comunica+A as Managing Director in 2007.

Started at Danone in 2008 as Essensis Brand and New Media Director before moving to Finland as Marketing Director. In 2010, he was appointed Marketing Director for Ukraine and in 2014 Marketing Director for Poland and the Baltics. In 2016, he was promoted to VP Global Marketing Danonino & Kids before becoming VP Marketing & Sales Africa in 2018.

Since February 2020, he has been GM Belarus and Kazakhstan/Central Asia where they have doubled the size of the business and significantly increased profitability, despite an unprecedented context. They also developed an agenda to promote local talent including GM succession and managed the carve out of Russia (and the closure of Belarus).

Tiago Carneiro dos Santos has been a member of the Portuguese Diaspora Council since April 2024.