Norberto Videira

General-Director Europe, Middle East, Africa and India

  • Company GHD
  • Country Spain
  • Sector Comestic

owned by the investment fund KKR – world leader in the area of ​​Hair Beauty Tech (
Previously, Norberto Videira worked for more than 26 years at the L’Oreal Group, starting his career in 1995, in Portugal, in the Marketing Department.
In the last 15 years of his career at L’Oréal, he held General Management / Comex functions in Portugal, Belgium, Spain (as General Manager of the Professional Products Division) and France. In his last post he led the Group’s Digital Transformation and the new Go To Market, especially in ecommerce, in Europe.
Norberto therefore has solid experience in Global Management, and in the Beauty market in particular, in Selective and Luxury Distribution in Europe in its different models – B2B, B2C, Brick and Mortar Retail and ecommerce.
Norberto Videira holds a degree in Business Organization and Management from ISCTE, in Lisbon, and has 2 Executive Education Programs – Leadership and Global Management – ​​from INSEAD / CEDEP.
He has lived in Portugal, France, Belgium and Spain and currently resides in Madrid with a global executive role.
Norberto has been a member of the Portuguese Diaspora Council since December 2022.